I would think:

1) macromedia ->

2) adobe ->

3) steve jobs

I think 2 was the root cause, not #1 or #3.

https://web.archive.org/web/20170615060422/https://www.apple...

That said, I wonder how easy it is to publish on apple? I think of xcode in sort of the same way sj complaining about adobe being cross-platform and slow.