It reminds me of the situation with Red Bull.

Red Bull marketing revolved around making it look like a drug. It "gives you wings", there is that crazy thing called taurine, they even "hooked" kids with free cans, the mythical thing drugs dealers do.

In reality, taurine is nothing special, it is high in caffeine but no more than a strong coffee, and its real energy come from the massive amount of sugar it contains. Marketing aside, that makes it an unremarkable soft drink.

But their marketing prompted some countries to ban it, at least for a time. France is one of them. Fun fact, when they finally legalized it, they introduced a heavy tax on energy drinks, defined as soft drinks high in caffeine. These drinks are expensive and the government wanted its share. In response Red Bull silently reduced the caffeine content to avoid paying, marking Red Bull even milder than it once was.