The issue is that it’s fundamentally a religious organization. All religious orgs do things that seem irrational / harmful to unusual groups / off-kilter from capitalist orgs.

It would be nice if they slid on over to a more typical presentation in the market — but I think they’ll need to experience a fair amount more pain to really change behavior - it’s embedded in their minds as proper, safe and ethical, and they’re currently sitting on tons of cash.