Usually it’s an idea somebody had in a flight of fancy or inspiration but they haven’t really shown much interest in the actual medium prior, so they don’t really have any knowledge of its existence and then they also don’t go out of their way to confirm if it already exists.

Like I remember in college I had something akin to the idea of “50 people 1 question.” I was starting to become interested in shooting my own documentaries and was particularly interested in man on the street style interviews. I pitched it to a friend who then told me about 50p1q, which baffled him because it was like the hot thing already a year or two prior haha.

Anyway that’s just something I think happens a lot. And now with genAI people don’t throw the idea around even, they quickly do a crappy version of the thing, present it, then find out it exists. Which isn’t terrible I guess but it’s one less filter for my better or for worse.