They begged to be regulated and now they're being regulated. The company doesn't get to pick and choose the exact form of the regulations they get and in this case they got more than they bargained for. Maybe next time be more careful with the messaging.
Is your argument that anyone saying "there should be laws about this" should spell out "and we mean actual laws, not arbitrary misapplication of existing law by one petulant executive"? I don't know how they could have been more clear - they've suggested industry-wide regulation and even what shape that could take.