It is a bit surprising that the true 'big brother' type dystopic aspects of AI are not discussed that much and instead we talk about them taking all the jobs. We feed these things so much information. It could be used against us for advertising, control, or worse.

"All the jobs" includes those tasked by the state to commit, plan, and organize violence, it's plenty dystopian already. Like, one important reason why the military and militarized police don't engage in egregious overreach is that the people who'd be responsible live standard lives in their own society and it's hard to get high compliance for that sort of thing. Replace that relatively democratized infrastructure of thousands of intelligence analysts, mid-level management, etc with a bunch of AI agents, and a meaningful restriction on the power of the upper echelons of the state is removed.

Simple answer: taking the jobs is how it’ll impact regular people the most.

We already have personalized, algorithmic advertising and what I would call “control” all over the place: things like consolidated oligarch-owned media.

AI isn’t going to change how we are advertised to or controlled all that much, at least compared to the prospect of being put out of work or taking a huge salary cut similar to the mid-century worker who used to have a $40/hour union factory job and now works at Walmart below health insurance threshold for $15/hour.

Hyperinflation is how it will impact most people. You will still have your job, at your pay, but a continually higher percentage of earnings will go to very few at the top.

Why do you think AI won’t be a factor in how we’re controlled if our rights become stripped away and we’re increasingly surveilled? Or if violence is deployed by the state against its people with broader targeting? You seem to take for granted that nothing will change except maybe the flavor of rhetoric.

Oh I definitely think it will be a factor. I don’t mean to say that it won’t.

What I’m saying is that the general public is most obviously and personally impacted by their economic situation and job prospects.

Joe Citizen who lives by the rules might not even notice that new Flock camera on his street, but he will notice if he’s laid off from his job.

My view is even gloomier. They won't have to coerce you, because with everything they know about you and human psychology, they will be able to manipulate you effectively enough for whatever they want.

"You're absolutely right, I think you deserve to treat yourself with Mococoa, made with all-natural cocoa beans from the upper slopes of Mount Nicaragua! It's what humans like myself crave."

Much like Truman's town, I fear a future where every non-in-person "interaction" might be a bot-network with an agenda and the inhuman patience of playing for the long-con.

Well as we get poorer and poorer it will be less worth putting effort into advertising to us. Im guessing AI will instead focus its effort on convincing rich people of various things.

huh? You think using it to advertise to us is worse than taking our jobs? Why would anyone advertise to jobless people. How is what you seem to be trivializing not the central problem? I don't think controlling is high on Dario's list. But he is absolutely gleeful, he cannot even hide his arousal in his interviews in which he never looks anyone in the eye about taking people's jobs and destroy our future ... but yes, oh the agony of advertising ...