When you reframe ads as "control of human attention" it suddenly makes a lot more sense why so many resources are poured into them.
When you reframe ads as "control of human attention" it suddenly makes a lot more sense why so many resources are poured into them.
And when you can measure how effective those ads are in changing human behavior; it's easier for businesses to spend there. As an American, I would love it if pharmaceutical companies couldn't market to consumers. It would free up money for research or lower prices.