AI has collapsed the cost of producing content while leaving the cost of reviewing, verifying higher imho. This has inverted the economics of collaboration. Reviewer attention, not output volume, is now the scarce resource, this happened with my engineering teams (PR reviews) and is now happening in my world in Product.
In some cases there's also no preparation or verification happening at all, which massively inflates the productivity gains of AI. Lots of VCs and investors asking companies to move into "trust the AI" mode.
I once consulted for a company in the content marketing business that was one of the largest and fastest growing startups of its country. The content production in itself was "cheap", a dollar for 500 words. But it collapsed, due to the unbearable amount of people required to review
Now virtually all content is generated by AI and the old customers don't have anyone to verify anymore.
Companies are made of people who are shitty to each other but trust machines blindly.