> Waymo Premier costs $29.99 per month and will be initially offered to select riders in San Francisco, Los Angeles, and Phoenix.

> Waymo Premier is a new invite-only membership program built for those who rely on us most. For a monthly fee, members gain access to a suite of exclusive benefits designed to make their journey more seamless and rewarding:

Priority Pickups: Skip the line with prioritized matching

Ride Savings: Earn 10% Waymo Cash back on every trip, and even more during busy times.

Early Access: Be among the first to experience Waymo in new cities, as we expand.

Flexible Cancellations: Peace of mind with up to five free cancellations per month.

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ok so just amazon prime for waymo. its alright but i feel like they had the chance to go REALLY high end with like a $300/month plan that people will still pay for because supply is so limited. instead they went mass consumer with a name like "Premier". eh.

(sorry waymo person reading this i know what its like to name a thing and regret it)

>Be among the first to experience Waymo in new cities, as we expand

How is this useful in any way? by definition it's a subscription for people already using the service in the (few) supported cities. If I use it in Denver, why would I care to have early access in Washington?

I imagine they'll try to get new users to sign up for a month of Premier to try Waymo early once it becomes available in their city. Basically juice a few thousand early adopters for 30 bucks each, which also lets them judge demand and gives them some extra revenue to build out their vehicle/parking network before the full launch.

Or it for frequent travellers - if they did smaller "beta" testing in a ton of new cities at once it could be great to suddenly have access to a semi exclusive fleet of Waymos

Pay $30 to be a beta tester for self driving cars in a new city. I wouldn’t sign up for that.

If you travel a lot for work and would prefer to use Waymo over Uber or renting.

I assume it’s for business travelers.

A lot of people (myself included) would pay $30 to get Waymo a month earlier in their home city.

yeah, as with so many things, sounds like enterprise users are the target. and enterprise users travel to different cities all the time!

i assumed it's for influencers who want to make a video of the new city or something

Agreed! If you're a 20+ company in SF you're required to offer commuter benefits (up to $340 / month).

That's usually things like caltrain / muni. But I would definitely sponsor a $300/mo waymo subscription if it was like 20 rides a month.