Personally, none, I’m not English native. I didn’t notice the locale switch, but mostly because the look of the website was so beautiful I didn’t pay attention to menus. I wonder if ideograms keeps looking so beautiful once you learned to decode them. I never found Latin script to be particularly beautiful, and to this date Arabic script remains my favorite one in term of esthetic (I can’t read Arabic ever).
This is not exactly what you’re asking about, but I started learning Japanese when I was in the middle of playing Cyberpunk 2077 (for unrelated reasons); and I gotta tell you; realizing that 98% of the Japanese text everywhere in the game was just “hotel” or “karaoke” definitely took away some charm from it.