Commercial RDBMS (oracle/mssql) have had it in some form for awhile, with pluses and minuses. Open source DBs have had bolt-ons, including BDR for pgsql.

Multi-master is hard. The main issue is what to do with commit/replication lag. It's far "easier" if support for eventual consistency is ok with your use case. In some cases it's not. Also, the problems related to read-only lag can happen on multi-master instances. If somebody does a giant long running query on one of the masters, the target instance needs to hold the data state for the query, even if the underlying DB is getting updates. It also needs to still keep up with other masters. This means the whole cluster can slow down if the multi-master replication is synchronous. Depending on a variety of factors, that can chew up disk space, memory, etc.

There are ways of dealing with these issues (and others), but it comes with tradeoffs with performance, etc.