I want to add my interpretation of the phrasing "rewrite people's awareness" to make it read less tinfoil-hatted:
"rewire brains for AI dependency" (for money and power reasons obvious to everyone).
In contrast to "secretly implant an agenda about non-AI subject N", which is complicated enough that AI companies are still too out of control to be attempting yet.
I want to add my interpretation of the phrasing "rewrite people's awareness" to make it read less tinfoil-hatted:
"rewire brains for AI dependency" (for money and power reasons obvious to everyone).
In contrast to "secretly implant an agenda about non-AI subject N", which is complicated enough that AI companies are still too out of control to be attempting yet.