See? It is about goals.

There is a reason why landing pages don't use distraction.

As a platform lead and product lead with millions of customers, be assured that you are not your customer. Never ever think of you as the focus of your website if you want to have success in business.

If you want to sell or marked and money as well as the slightest bit of seriousness is involved, you have to follow industry standards and never your own taste which is highly misleading.

Boring first is a good statement and principle to follow. Always track and A/B. There is a reason why all landing pages look the same kinda, and at least follow a certain structure.

Any deviation from it won't help you, even though you personally enjoy your personal website. You would be surprised what other visitors think about your website, how they perceive it, use it, and I mean literally everything: browser size, smartphone model, screen size, scrolling, click behavior, colors - everything.

I am so glad the psychology of online sales has matured. It is in everybody's interest to work in a trustworthy environment and using the right approach signals a company acknowledges and appreciate its customers.

I learned it the hard way, but got the lesson. I am totally different. I find many landing pages fishy, while they are the most successful there are, and like exploring on my own as well as fantastic animations.

On the other hand, I value the text only principles of everything serious from archivex and Pubmed. I am a developer fist, who loves animations sind decades. But this is bad for business. ;)