Most gyms sell more subscriptions than they can fit under their roof at one time. If a gym only sells to heavy users, it will either be constantly turning members away or have to buy more equipment. Its equipment will wear off faster. Depending on amenities, it will go through towels, soap, water, et cetera faster, too.
Members will switch gyms if it's too busy at times they want to visit. "Too busy" includes too much contention for a single piece of equipment.
US gyms might be vast warehouses but in the UK, most only have a couple of benches, couple of cages, one set of db per denomination above 20kg etc. They require working-in and consideration for others.
A couple of unapproachable "heavy users" doing 3 hour sessions across peak hours can ruin the workout for dozens of paying members needing a few min per station for ~5 sets.
It might also be a euphemism for "dickhead" who also tend to be "heavy users". Those that damage, hoard and don't share equipment and repel other customers on many levels besides - threatening, lecherous, loud and smelly.
Doesn't even need malicious intent - can be weirdo bores, forever talking at victims while doing a routine that makes absolutely no sense besides camping on equipment for half a day... 100 sets of incline press 7 days a week... what are you even doing to yourself fella?
It depends on the gym and their business model! A super-budget gym like Planet Fitness that charges $15/month is going to lose money on heavy users, but they count on most of their members being infrequent gym-goers. A luxury gym like Equinox that charges $300/month can target heavy users without any issues, and they'd actually rather members go more so they stay and spend money on expensive salads and smoothies.
Right now all these AI subscriptions are priced like Planet Fitness, but they're used like Equinox. They're hoping that the new a la carte offerings will move their pricing more in that direction as well.
The other user is right, you are being a pedant. Why do you think planet fitness makes money hand over fist? Because 99% of its users sign up, never go, and then also never cancel because it’s cheap enough to leave running. Gyms absolutely bank on low amounts of power users, meaning the rest of the subscribers are subsidizing those that go frequently.
> How do gyms lose money on heavy users?
Most gyms sell more subscriptions than they can fit under their roof at one time. If a gym only sells to heavy users, it will either be constantly turning members away or have to buy more equipment. Its equipment will wear off faster. Depending on amenities, it will go through towels, soap, water, et cetera faster, too.
Gym equipment lasts 10+ years in a commercial gym, at $50/mo that's a minimum of $6k paid from a single person.
Unless they're really, seriously wasteful with the soap.. there's no chance a gym is losing money on a heavy user
Members will switch gyms if it's too busy at times they want to visit. "Too busy" includes too much contention for a single piece of equipment.
US gyms might be vast warehouses but in the UK, most only have a couple of benches, couple of cages, one set of db per denomination above 20kg etc. They require working-in and consideration for others.
A couple of unapproachable "heavy users" doing 3 hour sessions across peak hours can ruin the workout for dozens of paying members needing a few min per station for ~5 sets.
It might also be a euphemism for "dickhead" who also tend to be "heavy users". Those that damage, hoard and don't share equipment and repel other customers on many levels besides - threatening, lecherous, loud and smelly.
Doesn't even need malicious intent - can be weirdo bores, forever talking at victims while doing a routine that makes absolutely no sense besides camping on equipment for half a day... 100 sets of incline press 7 days a week... what are you even doing to yourself fella?
It depends on the gym and their business model! A super-budget gym like Planet Fitness that charges $15/month is going to lose money on heavy users, but they count on most of their members being infrequent gym-goers. A luxury gym like Equinox that charges $300/month can target heavy users without any issues, and they'd actually rather members go more so they stay and spend money on expensive salads and smoothies.
Right now all these AI subscriptions are priced like Planet Fitness, but they're used like Equinox. They're hoping that the new a la carte offerings will move their pricing more in that direction as well.
The other user is right, you are being a pedant. Why do you think planet fitness makes money hand over fist? Because 99% of its users sign up, never go, and then also never cancel because it’s cheap enough to leave running. Gyms absolutely bank on low amounts of power users, meaning the rest of the subscribers are subsidizing those that go frequently.