> Apple's MO has never been to make junk that breaks.

Have you never used their cables? I don't think I've seen a single Apple cable lasting more than a few years if they're being used daily, the only ones that last are the ones that are kept static for the entire time.

Their computing hardware is great otherwise, no disagreement there. But their cables are the polar-opposite of whatever engineering methodologies they use for their computing hardware.

This is a pet hate of mine. My whole family has iPhones but only my wife and daughters cables break because they use the phones while they are plugged in. The cable gets bent sharply where it joins the connector causing it to break.

I'm not sure if the newer braided cables are better or not as they don't have them.

I have never needed to replace mine as when the phone is plugged in and charging I don't use it.

> cables break because they use the phones while they are plugged in.

Is that something Apple advise iPhone users not to do, or why would that be a problem? Other cables can handle being bent sharply, Apple's cables break way faster than other's.

That makes sense. I have always wondered how people manage to break their cables. I’ve also never had a problem with them over 16 years.

So because their cables were subpar at one point (hint: they were bad because they got rid of insidious chemicals you don't want in your house), that means that's not their MO?

Failure at a mission statement does not mean you have a different mission statement.

> So because their cables were subpar at one point

What do you mean at one point? We bought a laptop for my wife a year ago, cable is almost broken already, behind the connector. They really don't seem to know how to make cables today or before.

> Failure at a mission statement does not mean you have a different mission statement.

Ok? MO or no MO, the cables have useless durability even compared to cheaper cables.

Insidious chemicals? The main flaw was refusal to add strain relief.

Was something else bad about them too?

Anecdotal, but for what it's worth, only two of my Apple charging cables have broken since 2007. I always hear about people having issues with them, so maybe I've been lucky with all of mine, or maybe I just don't treat them like I expect them to be indestructible.

People beat the hell out of cables. People yank on cables to unplug instead of the connectors, wad them up in the bottom of a bag and drop books on them, etc.

I don’t think I’ve ever had an Apple cable fail, all the way back to the 30 pin.