Perhaps Apple is also running out of ideas.

Their ideas have rarely been about form-factors or product categories (every knew what a tablet was before the iPad).

To be fair, they ran out of ideas in 2010, if not before.

Apple Watch and AirPods were certainly category-defining products, some people would also argue that the iPad was. So 2010 or before is certainly not fair.

The MacBook Neo is a new idea. It’s also a device most Apple skeptics didn’t think was possible.