You don't see how a customer facing position in a retail chain would reasonably want all these personality traits in their hires as a matter of operating a good business?

Wanting those traits and asking about those traits in a self-reporting questionnaire are two different things.

If it’s a questionnaire you are functionally just screening for liars or people who don’t know how to use the full spectrum of a distribution and put in 5/5 or 0/5 for everything.