I’ve been underwhelmed, too.

Whatever they did to market the product worked amazingly well, because I see it being suggested all the time even by people who haven’t used it! Their marketing has established it as the fast alternative, so every complaint about slow project management elicits a suggestion from someone to try Linear. Then you ask them about their own experience with Linear and either they haven’t used it or didn’t use it for more than a few hours on a side project.