" True but it also reflects that the EU has indeed destroyed most goodwill towards it in the last decade regarding most things digital. " And these criticism destroys any goodwill from me. These are non topics my among political diverse friends. Most people criticise the EU internet regulations are American cry babys. Their arguments are shallow, their knowledge about EU is low.

If your friends have never said “man I hate these cookie popups”, they sound like a highly selected group.

Don't be silly, the legislation doesn't state that websites have to show cookie popups. It's rather where the term malicious compliance enters the picture, a compliance incentivized by the financial interests of the biggest advertising businesses the world has ever seen.

^ That, and lazy devs who prefer to add a one-line cookie banner js, than review if they need or even use tracking cookies.

To be fair, I don't remember people complaining about cookies. The question is fairly simple, etc. Meanwhile ads? They try to steal the attention. So yeah, lots of friends complain about internet ads, not so many about cookies. I'm EU based.