> Editorial choices on raw scientific data are a big no-no.

I don't think you can find a picture in an article that hasn't been photoshopped in one way or another (which is mostly ok as long as it is not misleading)

Edit: TF's reply is interesting https://www.thermofisher.com/es/es/home/life-science/antibod...

Basically they say they are reviewing the images

Usually, journals require raw, unmodified data to be deposited as supplementary information.

Yes, as supplementary information

(Also journals are usually more rigorous than marketing material)

> Yes, as supplementary information

Still part of the article.