> Epic Games Store exists and Famously beats Steam (and others) over the head by charging only a 12% fee

https://www.fortnite.com/news/fortnite-developers-will-soon-...

Unless you're inside Fortnite, where Epic takes a 63% cut of any 'in game item' you sell, and you don't have a choice of storefront inside the game.

Rules for me, but not for thee, so sayeth Timmy Tencent as he collects his next ten cents of revenue from a twelve year old.