Exactly, and like, if one literally looks up "Lego catalogue" and actually read it you'll get a bunch of sets - even the brand tie-ins, which aren't new at all - and these are basically the same types of sets I grew up with and would happily build and then take apart as a kid to do other stuff with...
Lego also has "3-in-1" sets that come with dedicated instructions to build different possible configurations out of the exact same pieces, which seem like a cool way to encourage kids (or anyone :P) to then veer off into their own building experiments.
There were also two 20-in-1 sets recently, both very reasonably priced. Those were huge hits in my house.
Same here much to my parents chagrin - they thought buying me Lego sets would teach me to follow written instructions but joke's on them.