The Intended Method(tm) is an intentionally gimped feeding trough designed primarily to pacify uninquisitive minds and line Hollywood exec pockets. They have never ever been honest in their accounting or reasonable in their expectations, let alone charitable enough to let the art propagate amongst its consumers in the manner they see fit (without court interventions). So I don't see why we have to be honest in our consumption.

There is plenty of money to be made in secondary sources -- merchandising and so on. They can give up trying to lock down information that naturally wants to be free. But they won't, because greed.