One person who texts me most often primarily sends vapid social media content. I disabled notifications on his texts and check them on my time, skipping most of them. I don't feel the need to cut someone out of my life who I've known for 20+ years over their instagram addiction (which seems to be what you're implying if I read between the lines).

The big AI push has made him more interested in what is happening with all these tech companies and he doesn't like it. I'm trying to use it nudge him off these platforms run by companies he claims to despise.