who cares about marketing when you have distribution? Probably a smart move to pump dollars into the product and not the marketing.

in high margin businesses, customer acquisition is everything.

If your product becomes commoditized, it’s no longer a high margin business

> If your product becomes commoditized

Depends on the product - whether protein bars, salty chips, cellular service, or IPhone or something else. If your product has a flavor, it’s never going to get commoditized. Coke still tastes better than Pepsi.