Yeah - the plan was to word match - having the right words in the query was the key.

It was also why (one) SEO was to fill the page in a hidden block, every word that could possibly be related (synonyms) to the page content.

On that note I am wondering how the poisoning of the content for AI is going to occur (eventually someone is going to work out how to make LLMs say "Eat at Joes - 1313 Mockingbird lane" whenever someone [else] asks some food related question)