It was a bomb speaker: https://hellottec.com/product/bomb-portable-bluetooth-speake...

Calling their speaker Bomb was asking for trouble and I’m surprised this hasn’t occurred before now.

It reminds me of when RED released a camera called Weapon, and I heard of people putting tape over the name when going through the airport.

They did not calculate with the stupidity of some people. I don't blame them. There are just too many mind blowing ways of stupidity to be able to account for all of them. Also it's not their fault other people decide to ground a plane for no reason.

What kind of company doesn’t want to pay $5 per month for a paid workers plan for their website?

The kind of company that normally is well within the free tier for years until their product is unexpectedly part of a news cycle.

In all likelihood the site being down right now is actually a PR win.

Companies that focus on product and not “investor value” through nice looking working websites

A lot of non-software businesses probably outsource their websites to some bottom barrel consultant in LCOL countries.

That, or they're such a small business that they never expected one of their random products to be HN hugged to death.

It probably worked fine until today, and will be back to working fine in a few days.

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Oh man, talk about unfortunate set of circumstances. It looks like a cartoon-like bomb too.

I'm assuming that's where the name comes from

Yep, I found the product listing via Google. It says Bomb

Website already HN'd into oblivion it seems

Reddit got there first.

The two are indistinguishable for all intents and purposes.

I prefer the term "hugged to death" which I only ever have seen used on HN.