I think this is an unfair comparison. We are comparing a company valued on the order of trillion dollars with a very small company that is trying to put something different on the market.

And yes sure, Apple is going to do way better than probably lots of manufacturers out there.

From an OS standpoint is also a comparison that cannot be done. We are comparing MacOS with a Linux/Windows machine, which are all completely different beasts.

One last and not minor point. By choosing Apple you're choosing not only to be locked down at the OS level but also on the hardware, which at least for me is a huge "no".