A $200k loss isn't much in the context of the whole company but it may be a very large amount for an individual franchise, and they want to set an example.
Think of it like a restaurant chain pursuing legal action against an internal theft ring at a single location.
(I am not taking the BAM side here, just providing a rationale for their actions).
This isn't an individual franchise. The franchise was already taken over by corporate!
Right, I noticed that in the article. I should have s/franchise/location.