It's through my startup, so both I guess. Generally I find my bottleneck to be attention and focus, and the opportunity cost of not going back to work at my prior employers absolutely dwarfs the amount of money I spend on tools, so it's not hard for me to justify spending $200/mo on something I use every day that makes me more productive and generally removes bullshit from my life.

At my prior job there was still what felt like a strong enough correlation between my actual performance and my pay that I don't think I would have had a hard time justifying the expense there either; now I absolutely don't. With the current state of the models, it's baffling to me to hear about professional software developers planning their work around their $20/mo subscription's quotas.

Obviously it's more complicated than more tokens = more productive, but I see them less like SaaS and more like gasoline, where if I run out or need more to do what I'm doing, as long as I'm not being wasteful, I just buy more. Why would I waste a day walking 30 miles by foot when I can just pay $5 for gasoline and drive?