This is really hard these days because up and coming artists can only do so nowadays via social media. In practical terms it means musicians if they want to succeed they need to be good at music AND self promotion through social media.

While theoretically access to everyone has been democratized when compared to music labels of the past since everyone can put their music on Spotify and social media, effectively that also means social media is now a required skill besides musicianship.

It's harder than ever to create your own thing and stay on track. I think this is why so many people are going bonkers with angine de poitrine for example.