> Cool man, but it might surprise you to find out that people knowingly opt into receiving this stuff and actually consent to it.

Consent is more than pressing 'Allow' on a notification pop-up. It's often not even informed consent, as those pop-ups are usually a part of some onboarding flow where users are just trying to get to the value the app promises and pressing 'ok' to everything.

Even if people do indeed want notifications at the time of the ask, one doesn't really know if the message provider will wind up spamming, that's a matter of trust. And once opted-in, even if the users no longer want notifications, a lot just don't know how to turn them off. People are often incredibly accepting of sub-par experiences like this because of the friction and capability demanded of them to opt-out. My parents get tons of spam notifications that would pass your test of 'knowingly opt into receiving' but that when asked they say they do not want.

Finally there's myriad dark patterns that tons of apps use, like changing and resetting notification preferences among others.

I'd hazard a guess that observed opt-in rates far exceed users actual desires, so I wouldn't put much stock in them. I do agree that there are some people that like them tho!

Fwiw I've worked on both the delivery side (OneSignal) and developer side (Margins) so I've lived these choices and trade-offs. My believe is in terms of power dynamics, senders generally don't deserve their power to interrupt and should not possess that power. At best, they offer opportunities, which ideally are verified somehow prior to being presented to users. I'm happy that devices and ecosystems are moving in the direction of triaging and filtering sender content, as power needs to lie in the user's holistic, most pre-frontal cortex driven expression of their desired experience, and not just one moment's opt-in button they pressed.

Thank you for writing the article, good discussion points.