> downloading DuckDuckGo.

What for? Just use the website via your favourite browser.

That’s what I told him… just set Safari to use it in Settings, but it seemed like he had already done it and was now invested in using a whole new app just to switch search engines. This is a symptom of the app-based model people now think in.

> My friends who previously had no interest in technology

Their friend are probably the kind of people conflating Chrome/Google with "The Internet"

And I think on Android its even less clear the distinction between the browser app and "Google"

What for? Just tap the icon to open the app.