> Over fifteen years the channel has been rebuilt around one assumption: the receiver's attention is a scarce resource the platform is obliged to defend. … As a sender you are on the wrong side of that assumption, whichever way the control moved.
Fascinating how the author openly frames the situation as the sender and receiver’s interests being opposed.
They are not necessarily opposed, just in tension.
A zealous guard of your attention will occasionally block something you would like to have seen.
That being said, yes most notifications are garbage and should be blocked.
A fairly uncharitable read, I’d argue it states that the platform is acting on the platform’s interest, not the user’s.
Speaking from the standpoint of a user: I consider my attention a scarce resource that needs defending.
To the extent a platform has the same assumption, its interests are aligned with mine.
To the extent a sender does not have this assumption, I want the platform to defend my attention on my behalf.