I think the lesson from the airline industry is that while consumers will get angry about surcharges, pricing transparency is what really gets punished in the marketplace. There are enough consumers who will always buy the deceptively priced item that it's suicidal to tell the truth (absent government regulation forcing the issue for all purveyors).

There are a fair number of well-meaning restaurateurs who have tried no-tip policies for ethical reasons. But the mass marketplace has not changed.