Companies need to brand as "Not owned by PE" the same way health food has prominent labels on the packaging.

Agree. I think that's what "Owner Operated" used to mean. Would be interesting to have a certification for these businesses. I've also started collecting related links:

https://privateequityvet.org/vet-list/ https://whoownsmydentists.com/ https://ledger.worseonpurpose.com/