Yep and I bet if I reviewed every bit of it line by line I couldnt convince many people to remove any of it.

Because Regulation might not be an on/off switch but Deregulation is a complete hard no for most people.

I'd agree that deregulation is a complete hard no for most people, but that's because removing bad/watered down regulation isn't enough. Calling for "deregulation" is like saying "defund the police". A very small number of radicals claim to actually want that, but most people think that something better has to fill the void. Bad regulation needs to be replaced by good regulation.

If what you mean by "Deregulation" is "different/better regulation" most people will happily support it. For example, most people would love to have the government just automatically mail them their tax refunds with the paperwork they need to verify it was correct. Standing in their way are companies who have been spending a lot of money on bribes to make sure filing our taxes is as expensive and difficult as possible (https://www.nbcnews.com/business/taxes/turbotax-h-r-block-sp...)

There was a pretty decent campaign locally to make it legal to deliver fixed line broadband services.

But once you convince someone that the legislation exists and the penalties exist for supplying fixed line broadband services, the next goal posts slide into place, and they reflexively defend the idea that the government would fine people more for overbuilding the national carrier to a greater extent than importing several kilos of cocaine. They parrot absolutely bonkers shit like "Internet is a natural monopoly" when they literally have to fine people to make it a monopoly.

Most people defend the status quo with extreme vigor. And most people aren't even slightly qualified to analyse the status quo. The supplied alternative doesnt matter. Some person they dont know, doing something they are ambivalent about might find their profession easier. Thats completely verboten.

Are you sure that the "Internet is a natural monopoly" people were actually people and not just bots and shills? The only reason I could see real people wanting a monopoly would be if they were pushing for the government to handle the infrastructure and then lease out access to whoever wants to offer services over the lines. There's a case that it doesn't make sense to have 50 different companies all running physical cables everywhere. What doesn't make sense is only allowing one private company to do it and leaving yourself at their mercy.

"Defund the police" was such a dumb slogan. "Demilitarize the police" would have been much better.

Agreed, although in addition to that the hope was to do other things too like divert funds out of tasks the police do that they shouldn't be doing in the first place (like mental health calls and wellness checks) and into social services/EMS instead and also away from internal affairs and into independent/community oversight boards (no more policing themselves).

I doubt any pithy slogan would have encompassed all of it, but the least they could have done was avoid something that most people would reject instantly for being insane. It's amazing that so many people managed to get past the slogan at all to get into the "well actually what we mean is..." and it was totally predictable that the slogan would be weaponized against the movement by opponents