That’s great, and exactly what I was thinking. In fact, you have to wrestle with the fact that if it’s too cheap, people won’t trust it.

One thing I had been thinking about was that it’s important to be extremely open about the algorithms and infrastructure required, with a very transparent whitepaper on how it works (enthusiast level discussion of the technical details) and how you have designed the company to be extremely sustainable. I think your job is to convince people of two things: 1) this actually respects my privacy in a way I can verify myself (or lean on the technical expertise of other outside observers), 2) this company actually has a chance of surviving until I die.

If I can see those two things are true, a $199 lifetime purchase is a no-brainer (and that probably covers a dozen lifetime members’ operational costs). :D