To sports car enthusists, there is a certain flavor in each car produced by the major companies that one can recognize without seeing the badge. Even the SUVs carry over that recognizable design language like with the Cayenne and Urus. This doesn't look like a Ferrari, which is fine. There's nothing wrong with coloring outside the lines. But then again, this is not something Ferrari fans (with money to buy a Ferrari) would expect from the House of Pininfarina, it looks like an iPad. Maybe that doesnt matter, maybe Ferrari is more angling towards the kind of buyer that wants a Ferrari but also needs something he can take the kids to school in. Maybe the kind of person with Ferrari money but Tesla sensibilities.

Think of it like this: even the most expensive iPhone isn't that much more than the base model. There's a limit on what you can buy, anyone with a decent job can afford the same phone that billionaires use. But what if there was something even more premium? Something that's higher performance and looks better, would you buy it if money was no issue?