Maybe I'm being silly, but I felt a strange existential dread watching the video. I asked myself: who is being marketed toward? In my head, it's Apple lovers that want to larp as car people, and having the money to waste on such an endeavor.

edit: I just realized, I don't know the price, but I've basically described tesla people. I wonder how many of these buyers already own one...

edit 2: price is around 600,000 USD -- it's a super tesla!