It hurts so much that our system makes that concept as impossible at scale as landing a ship on Venus with 10,000 people and starting a space colony complete with all the amenities of home.

Yours is a pretty normal idea for nearly any business before 100 years ago, plus still the way all small businesses with 1 owner generally work (they call it a “Lifestyle business” today). But any public company that just said “Yeah we basically just print $400 million in profit every year, and have no plans to grow that, nor to change anything besides doing maintenance” gets the kind of treatment Southwest just did: taken over by the enshittification engineers and destroyed. Everything must have infinite growth!!