> The Ferrari brand is rather stagnant and not innovative. They need to do something like this to drive more attention and sales.
Wild assertion. Ferrari is currently #8 largest market cap for a car manufacturer. They're valued above Mercedes, BMW, Volkswagen and every other Euro car brand.
They couldn't be more successful as a small automaker if they tried. But you think they need to do something like this to drive attention and sales?
the world is shifting to EVs and Ferrari doesn't want to get left behind. It's making a bold statement with this model
What is bold about this cheap design?
It's bold to offer something as ugly as this for that kind of money. Jony Ive should stick to designing aluminium cubes. That's where his talents are.
It's completely different from the other Ferrari models (much like the Cybertruck for Teslas)
I don't agree that difference equals boldness. Boldness of Cybertruck comes from its statement. There is no such statement behind Ferrari Luce. It's a cheap Ferrari-for-your-kid kind of design.
which has nothing to do with your (wild) statements about how Ferrari is stagnant and desperate to boost sales...