I agree with the idea behind this comment, which is something like "This car will be more successful than the Cybertruck."
But Ferrari is intentionally low-volume with everything they make, and this car will also be extremely low volume. Even if it is dearly beloved and becomes ultra-high demand--and the jury is out on that--Ferrari wouldn't dream of selling that many, because it takes away from the exclusivity.
But I'll agree that Ferrari will likely hit its goals for this car in a way that Tesla hasn't hit its goals for the Cybertruck.
Tesla has sold more Cybertrucks annually than Ferrari has sold all their cars added together.
I agree with the idea behind this comment, which is something like "This car will be more successful than the Cybertruck."
But Ferrari is intentionally low-volume with everything they make, and this car will also be extremely low volume. Even if it is dearly beloved and becomes ultra-high demand--and the jury is out on that--Ferrari wouldn't dream of selling that many, because it takes away from the exclusivity.
But I'll agree that Ferrari will likely hit its goals for this car in a way that Tesla hasn't hit its goals for the Cybertruck.
That's not a high bar by any stretch of the imagination, though.
And yet the Cybertruck has sold 2x to 3x Ferrari’s entire annual sales of all their vehicles.