Porsche has a similar steering wheel mounted rotary switch. Traditionally it was on models optioned with the Sport Chrono package. They recently rolled it out to all new models over the past few years.
https://newsroom.porsche.com/en/press-kits/taycan/Die-Driver...
An Xiaomi blatantly copied that for their SU7. I think the rotary switches are the best part of the Luce. Everything else looks like someone put Ferrari stickers on a Chinese EV.