I used to work with HVAC companies, and I noticed that many of their customers mistakenly believed they were purchasing air conditioners. They didn’t consider these devices, which they connected to the internet, as computers. Despite being systems that required user names, passwords, updates, monitoring, and other maintenance, the prevailing attitude among these customers was, “This is an appliance, and why would anyone care about my air conditioner?”

All this to say, not even subject matter experts necessarily appreciate the risk involved in their work