My feeling is it's not as bad of a metric as people think. Companies don't fully know the best way to use AI and things are changing rapidly, so you want people using a lot of tokens even on stuff that seems maybe kind of dumb on the surface, because if you find one useful thing and share it in the org that makes up for a lot of failures.

But I do think you also need to say, "To be clear, don't game the system. Any token usage that is even remotely justifiable as useful for the business is fine, and we will give you a lot of latitude. But if you're in the top 10% of token users, we are going to review your token usage, and if we find that you have a dozen agents perpetually running writing slam poetry, you're going to get fired."