Seems like a branding mistake to me. This new device doesn't target the same group of customers that the Flipper Zero did, so it will be much harder for them to market it effectively, since the first device is already famous enough that people know them for that market.
Based on a lot of the comments here, this would have been decently received if it were marketed as something not-a-flipper...the "Willy One".
Especially the loss of IR, which is great for kids to play with and get immediate feedback