Have you ever looked at the browsing history of a non-technical, non-tech-addicted older person? I'm usually surprised by how little activity there typically is.

The $5 plan is great for gifting Kagi to non-tech friends and relatives who won't come close to exhausting that plan. I pay for it for older relatives I don't want to get burned by Google's decades-long unwillingness to police predatory tech support scam ads and organic listings. $54 annually for 3,600 searches is a bargain for the product they get.

I appreciate that Kagi doesn't try too hard to squeeze $10 out of people who would never need it.

I suggest you try their service (for free) before you start criticizing their pricing.

This thread is about injecting ads into searches. Kagi's business model requires you to pay them instead of being bombarded with ads. So...