SEO is definitely a relevant component still, AI mode does a traditional search under the hood. Gaming the system to rank high on the index is still going to matter. But it'll be less about tricking people into clicking and more about tricking LLMs into considering the information relevant and authoritative. For someone using traditional search, I'd wager that would actually improve the results a bit over time.

Then again, SEO gaming got a whole lot cheaper with LLMs, spammers spam even if there's not a great return, as long as it's cheap for them.