That's assuming that the only market is stuff people are hanging up. The games industry, one that already takes advantage of its workers, is going to love this to the detriment of really passionate artists who love their craft and industry.
That's assuming that the only market is stuff people are hanging up. The games industry, one that already takes advantage of its workers, is going to love this to the detriment of really passionate artists who love their craft and industry.
All complicated commercial art (movies, series, games, music, designed spaces...) has its budget as a key constraint of what is built. You don't get a new season of an anime that looks 4 times better because of a random genius: Someone evaluates the money it will make, and somehow decides that increasing the animation budget will be worthwhile. It was the same when it was animated by hand, with huge cameras and cels, than in modern digital-first animation, and whether it's using plain hand-ish drawn 2d, or using 3d models for some shots. The art is tied to the budget, and maybe the next season the budget is 2/3rds of what it was before, and the technical quality drops (see One Punch Man, Blue Lock and such)
So when an artist looks at AI, it's unlikely to be as a tool that will build a whole piece: Insufficient control, and currently nowhere near good enough to do more than occupy space, like a little painting in a hallway or in a hotel room. But it is something that can be used to better spend the budget in places where it'll be more impactful for the quality of the piece. Not unlike how CGI is often used today in places where it wouldn't have been 20 years ago, and it's aiming to be invisible. Not because the shot was impossible, but because it's cheaper.
Treating AI in art as a moral thing will end up being like the people being against synthesizers in the 80s: It's a viable creative choice for some things, but ultimately not a good expectation for industry direction. Ultimately the vast majority of art is commercial, and we'll see shortcuts being taken for budgetary reasons. Nobody is manually animating every detail of every mesh in a game like this was Toy Story. And even though doing that would produce more work for artists, it wouldn't make better games, really. And we'd sure have far fewer of them.
Lots of illustrator jobs for businesses too
genAI is going to be great for indie games. Solo productions are much easier to produce and will only get easier as tooling improves. I sort of see this as a spotify moment I guess. A democratizing force that will allow many more people to get paid for their art but with much less job security and often as a second job. Whether that's a good thing is certainly up for debate but I think as a consumer it's probably good for me.
Gamers don’t like AI.[1][2] I actually think indie studios that don’t use AI will do better than ones that do.
1: https://www.ign.com/articles/larian-ceo-responds-to-divinity...
2: https://www.dexerto.com/gaming/clair-obscur-expedition-33-ai...
Gamers don't like lazy slop. I've played quite a few games that utilized AI tooling to build them, and had a lot of fun.
I think the context makes it clear this is about llms and generative ai, not everything that includes a NN
Both your articles are from big companies. I think what gamers dont like is big game companies replacing jobs. Solo creators and small teams using AI can create stuff that would never exist otherwise. I also think the whole anti ai thing is a fad though so maybe Im projecting. Im also not convinced that articles like this represent majority opinion.
well, GenAI is an ultimate prototyping machine. I keep repeating that so often that autocomplete on my phone already learned it. look at Clair Obscur - this game did use GenAI internally for textures and forgot to clean up in ONE place. they were sorry for that and thanked the community for pointing out. naturally, Twitter and Bluesky went equally mad at Sandfall just for the mere fact of usage, but that didn't disqualify them from The Game Awards, as you can tell from how many awards they got.
Expedition 33 nailed music, aesthetics, and narrative, and I am glad that they took a diffusion model for what it is, not for what marketing wants you to believe. although the game itself would benefit from one or two months dedicated exclusively to optimization, it is THE reference of how generative technology can be used - purely internally, to ideate and iterate at the pace of your taste and a bunch of H200s. we are aware of that process detail purely because they slipped in one place and got briefly "owned" by Twitter.